COURSE OVERVIEW & CONTENT:
"The art of Public Relations is the art of human understanding."
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed however.
The Public Relations Boot Camp is a comprehensive course designed to teach participants the skills and strategies needed to effectively communicate with the public and media. Through a series of interactive lectures, case studies, and hands-on exercises, attendees will learn how to craft and disseminate compelling messages, build and maintain relationships with stakeholders, determine the type of information required, to approach PR strategically, create persuasive releases, manage your media relations, create and implement PR campaigns, and handle crisis situations. By the end of the course, attendees will have a strong foundation in the principles of public relations and be well-equipped to start a successful career in the industry.
Building Your PR Plan
Establishing Media Guidelines
Managing the Media
The Press Release
PR and the Crisis
Social Media and Public Relations
Ethics in PR
COURSE DURATION: TWO DAYS
SPECIAL OFFER: Book today for Customer Care for Customers With Special Needs Programme and save 30% for in-house programme.click here
SPECIAL OFFER: Book two places and get the third booking on the same course free of charge.