Personal Brand: Maximizing Personal Impact


  • Speak in terms of the impact and influence that they want to have in life and work
  • Understand their personal style in terms of their personal brand
  • Develop skill in areas like focus, concentration, and communication to support their brand
  • Build credibility and trust by living their brand
  • Take ownership of their image, both online and in person



“Your personal brand is the unique value that you bring to the world.” – Jeff Bezos

A strong Personal Brand can help you to feel more confident in yourself and your abilities, as you have a clear understanding of your unique value and how you want to be perceived by others, and will help you to identify your strengths, passions, and goals, leading to greater clarity and purpose in your life

This course is a two-day exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

Importance of a Personal Brand 

  • What’s in a Brand?
  • Defining Success
    • The Wow Factor and What Success Means
  • Your Personal Brand

Your Brand Approach To Others

  • Brand Style Assessment
  • Results Tabulation
  • Debrief

Looking at the Outside

  • First Impressions
    • Dress for Success
  • Business Etiquette
  • How You Sound

Looking at the Inside

  • Developing Focus and Concentration
  • Developing Confidence
  • Confidence Builder
  • Role Play

Setting Goals

  • What Do You Want?
  • Go For It!
  • Identifying Dreams and Setting Goals
  • Getting Some SPIRIT
    • Set Some Brand-Related Goals
  • Being Flexible and Resilient

Networking for Success

  • Networking To Build Brand

Communication Strategies

  • What is Said and What is Heard
  • Communication Situations
  • How Do You Rate Your Listening Ability?
  • Active Listening Skills

Building Your Credibility

  • Credibility Can Make or Break a Brand
  • Five Ways to Develop Trusting Relationships

Brand You

  • The Different Elements of a Personal Brand
  • Defining Your Brand
  • Designing My Brand

Living Your Brand

  • Getting Started
  • Thinking Out Loud

Managing Your Social Media Presence

  • What People Are Saying Online and Why It Matters

Having Influence

  • Persuasion Techniques
  • Negotiation Techniques
  • Expressing Your No

Dealing with Challenging People

  • Getting to the Heart of the Problem
  • Strategies for Handling Common Types of Difficult People
    • The Three F’s
  • Group Exercise

Presentations and Meetings

  • How to Make The Most of Public Speaking and Meetings
    • Speak, by all Means!
    • Preparing for Meetings

Course Price: