Influence And Persuasion


  • Make decisions about using persuasion versus manipulation
  • Understanding the role of credibility and trust in the influence and persuasion process
  • Understanding the principles of influence and persuasion, and how they can be used effectively in personal and professional situations
  • Apply the concepts of pushing and pulling when influencing others
  • Use different techniques for getting persuasive conversations and presentations underway
  • Developing the skills needed to communicate effectively in a way that is persuasive and compelling
  • Learning how to use language and nonverbal communication effectively in order to influence and persuade others
  • Make a persuasive presentation by using the 5 S’s
  • Apply storytelling techniques to extend influence
  • Leverage concepts of Neuro Linguistic programming in everyday influence and persuasion



“The art of persuasion is not about pushing your ideas onto others, but rather about understanding and meeting their needs.”

Influence and persuasion are powerful skills that can be used to effectively communicate ideas, influence others, and achieve personal and professional goals.

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This workshop will help participants learn how to influence and persuade in a variety of areas.

Understanding Persuasion

  • How Persuasion Works
  • The Differences Between Persuasion, Influence, and Manipulation

Preparing to Persuade

  • How to Customize The Approach to Persuasion
    • Pushing and Pulling
  • Communicating with Confidence
  • Planning the Conversation
  • Frame of Reference

Getting Off on the Right Foot

  • Techniques Help in Speaking Persuasively
    • Building Rapport
    • Matching and Mirroring
    • Pacing
    • Leading

Presentation Strategies

  • Framework for Building a Persuasive Presentation of any Length
  • Five Points for any Presentation
  • Preparing with the Five S Pattern

Using Stories to Persuade

  • The Importance of Story
  • Storytelling Time
  • Debrief

Using Neuro Linguistic Programming

  • The Art of Neuro Linguistic Programming
    • Defining Neuro Linguistic Programming
    • A Brief History
    • Understanding Common NLP Terms
  • Embedding Positive or Negative Commands
  • Influencing Outcomes

Course Price: