Conference and Event Management


This programme is intended for all individuals who are working of planning to work in Event Management.


By the end of this programme, the participants will be able to:

  • Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
  • Keep events on budget
  • Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
  • Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
  • Create an atmosphere of service that delegates will remember
  • Select speakers and a master of ceremonies to add impact to your event
  • Create a diversity plan
  • Evaluate the process once it's all wrapped up
  • Plan and prepare all aspects of event logistics


Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This two-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music).

While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.

  • Event Planning Essentials
  • Identifying Key Event Elements
  • Setting Goals And Objectives
  • Getting Organized
  • Budgeting Basics
  • The Real Budget
  • Getting Strict About The Budget
  • Using The Committee Approach
  • Building A Committee And Recruiting Volunteers To Help Make Any Event A Success
  • Getting The Right People Doing The Right Things
  • Tips On Delegation
  • Connecting With Partners And Sponsors
  • Benefits Of Support
  • Step Up And Ask!
  • Additional Places That Can Gather Support For Their Events
  • Advertising And Marketing
  • The Importance Of Contacting Delegates And How They Can Make Every Touch Count
  • Take-Aways And Swag Bags
  • Getting The Word Out
  • The “Touch” Factor
  • Take-Away Planning
  • Selecting The Venue
  • What To Consider And How To Choose A Great Venue
  • Feeding The Masses
  • Tips On Choosing The Right Menu For The Event While Staying Within The Budget
  • Setting Up The Menu
  • Finding Food Solutions
  • Business Etiquette Basics
  • Ways To Make Etiquette Easier
  • Don’t Be Afraid!
  • The Edge Of Etiquette
  • Think Space!
  • Celebrating Diversity
  • What Does It Mean?
  • Some Ways To Build A Diverse, Inclusive Event
  • Diversity Assessment
  • Creating An Atmosphere Of Service
  • Demonstrate Good Customer Service
  • Selecting Speakers And A Master Of Ceremonies
  • Picking The Right People
  • People In Your Event
  • People In Practice
  • Managing Contracts
  • Why Contracts Are Important And What They Need To Include
  • Gathering Feedback
  • Formats That Event Planners Use To Evaluate Their Corporate Events
  • Gathering Feedback From Delegates
  • Gathering Feedback From The Client
  • Designing Feedback
  • Adding The Finishing Touches
  • How To Engage The Audience And Create An Unforgettable Event
  • Event Day Roles
    • Things To Do
    • Managing Your Image
  • Closing The Event
  • It’s Time To Evaluate Your Performance
  • Creating The Conference Report
    • A Checklist Of Things To Include In A Conference Report
  • Holding The Post-Event Meeting And Thanking Those Involved
    • Wrap-Up Activities, Like Thank-Yous And The Final Event Meeting
  • Practicing Planning
  • Creating An Event Plan Draft
  • Presentations


  • Group Discussions
  • Group & Individual Exercise
  • Presentations
  • Role Plays
  • Self-Assessments
  • Action Plan


  • Date:

  • 20-December-2022 » 21-December-2022
  • Location:

  • Dubai

  • Investment:

  • US$ 697.5 930

  • Book Online

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"The empathy and know your customer behind the design of the training is great!"

HR Manager, Strategic Thinking & Planning Course


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Mr Michael, Supervisory Essentials Course


"Thank you for arranging for me to have this one-on-one class.  I think it was really the best option.  I was very happy with the day."

Ms Helen Redekopp, King Faisal Specialist Hospital & Research Centre - Business Succession Planning Course


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